Built on evidence,
not estimates.
We turn the price-transparency files the U.S. now mandates into clean, source-traceable rate intelligence — for the teams that negotiate healthcare's prices.
Prices are finally public. The data is unusable.
A mandated flood
Every U.S. hospital and insurer must now publish their prices. A single payer's monthly file runs to hundreds of gigabytes.
But it's a disaster
No consistent format, "ghost rates" that were never billable, mismatched units. The data exists, but almost no one can actually use it.
So everyone is stuck
Providers negotiate blind, revenue teams can't benchmark, and the tools built on top can't trust the numbers.
The regulatory tailwind only gets stronger.
Hospitals must post all prices
The Hospital Price Transparency Rule takes effect — every hospital publishes a machine-readable file.
Insurers must post negotiated rates
Transparency in Coverage forces payers to publish what they actually pay. This is the gold.
"Actual prices, not estimates"
Executive Order 14221 pushes standardized, accurate data and steps up enforcement.
Stricter formats, real penalties
New encoding rules and fines up to ~$2M/yr per hospital — the data keeps improving.
The source-traceable rate intelligence layer.
Ingest
Discover & pull hospital and payer files as they publish.
Normalize
Thousands of inconsistent files → one canonical schema.
Keep provenance
Source file, version & timestamp stay attached to every rate.
Query
One source-aware model powers both the app and the API.
The platform is already built.
Normalization engine
Thousands of inconsistent hospital and payer files resolved into one canonical, queryable schema.
App + 200-endpoint API
An enterprise-grade dashboard and REST API that share a single source-aware data model.
Provenance on every record
Source file, version, parser, and timestamp stay attached — the foundation of the whole product.
Secure & agent-ready
No PHI, public-source data, audit-friendly — with OAuth/MCP endpoints built for AI agents.
Our wedge: source-cited negotiation leverage.
The buyer
PE-backed GI/ortho platforms and independent surgery centers — they negotiate their own commercial rates and live on rate uplift.
The demo
"Here's what your competitor gets paid by the same insurer, with the source attached." Aha-moment.
Why it lands
A renegotiation needs a few defensible numbers, not statistical completeness. That is exactly our strength.
Depth-first: own one market at a time.
Colorado
Prove it — our home market. No CON law, competitive, achievable to saturate fully.
A Texas metro
Scale it — no CON, 450+ surgery centers, and the epicenter of PE specialty roll-ups.
Saturate a market → walk into every negotiation-adjacent team in it with defensible, source-cited numbers → expand scope inside each account.
We're not trying to out-data the giants.
Turquoise Health
A contracting suite aimed at large health systems — moving upmarket, enterprise sales.
Serif Health
Raw negotiated-rate data and a developer API at massive scale — built for engineers.
The trustworthy, source-cited workflow layer for the buyer they overlook: independent & PE-backed specialty.
Large, budgeted, and expanding by mandate.
Mandated & growing
Every U.S. hospital and insurer is a legally required data producer — a public dataset that grows every month.
Thousands of buyers
~6,000 surgery centers plus thousands of specialty groups and PE platforms, each contract worth six-to-seven figures.
Consolidation tailwind
PE roll-ups of specialty care are accelerating, and every platform runs on rate benchmarking to justify its thesis.
We price the decision, not the data.
Platform subscription
Annual SaaS priced by scope: markets, payers, history depth, plus seats. The base.
API as a separate SKU
Usage bands for developers and AI agents. Never per-row — that races a commodity to zero.
Land & expand
Start with one market, grow by adding scope and seats as the account scales.
Built. Now going deep.
Full pipeline, app & API live
Millions of normalized negotiated rates already processed.
Depth-first coverage underway
Saturating our home market, Colorado, before we sell.
Wedge & buyer validated
Clear beachhead: source-cited leverage for specialty platforms.
Colorado demo-ready → first design-partner pilots.
A Texas metro fully covered → pilots convert to paid.
Multi-market ARR → explore a Seed / Series A raise.